| Module | Description |
|---|---|
| Social CRM | Social CRM enables organizations to listen to and manage customer grievances using Arcus’s advanced ticketing and case routing features. The platform provides various features such as viewing 360-degree customer information, case history, response templates, and more in a single unified interface. In addition, the customer support team can measure their performance through real-time dashboards. The Social CRM can also be integrated with various other CRM platforms like Orcale’s Seibel, Talisma, Zendesk, etc. for integrated and omnichannel customer engagement. |
| Listening Centre | Listening Centre is the core offering of Arcus which enables your brand to listen to brand keywords, industry keywords, and competitor keywords across social media sites like Facebook pages, Twitter, Google Plus, YouTube, Tumblr, Blogs, News, and Discussion forums. The module also comes with real-time dashboards with social media analytics like sentiment classification, demo graphics insights, topic trends, influencer identification, etc. It also includes drill-down charts and graphs for getting deeper into the conversations. The data and graphs can be downloaded into Excel or pdf formats. |
| Marketing Insights – Brand Audit Reports | Marketing Insights is a research service that Arcus provides for brands who want extra insights to be derived for their social data. The report structure and frequency can be determined by the brand prior to reporting work. We offer weekly, bi-weekly, monthly, and one-time reporting formats based on your requirement. The general content of the report includes detailed brand analysis and conversation analysis to identify the driving factor of the conversations and the influencers behind them. It also includes detailed benchmarking with competitors in terms of marketing efforts on social media channels like Facebook and Twitter. Some advanced offering includes audience insights, marketing content analysis, and channel analytics. |
| Social Footprint | Social Footprint is a technology service that is provided separately to an organization that wants to understand the social presence of its customers. In this solution, the company needs to provide basic customer information like email ID, which will be mapped across Facebook, Twitter, LinkedIn, and Klout to derive all of their social media profiles and their public data. The result will include customers’ online profiles (Facebook, Twitter, and LinkedIn), interest, professional details, and topics they like to talk about along with their social influence. This rich information about your customer can be integrated with your CRM or marketing platforms for carrying out personalized engagement, content promotion, and targeted campaigns. The data can also be used for customer insights and psychographics analysis. |
| Custom Branding | The platform allows the organization to brand the cloud platform with its own branding. The solution will include a change in the login page to a customized and branded login page and a change in the logo inside the platform. |
| API Integration | API integration is a customized solution that is provided by Arcus based on the actual scope of the work defined by the client. Using this solution, organization will be able to push social media data to and from Arcus to the client’s existing enterprise systems. |
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